Week 42 · 2025
The GTM engine got measurably sharper this week.
34 experiments run · 19 new learnings promoted · 87 production messages improved. The system is compounding as expected.
Experiments Run
0
+6New Learnings Indexed
0
+4Messages Improved
0
+22Campaign Health
A+
stableThis Week
New Learnings
Fintech: benchmark openers now default in the P0 playbook — +47% reply lift confirmed at n=412.
AI: 'learning velocity' angle promoted to winner across Series A/B accounts.
Healthcare: async video CTA officially deprecated — negative lift confirmed at n=280.
Next Week
Recommendations
Promote Version 31 to production across AI and Fintech playbooks.
Retire Version 9 & 14 from the archive — no residual signal.
Expand experimentation surface into Insurance vertical next quarter.
Executive Summary
Ready to review with the exec team on Monday.